ACUMEN
A powerful solution that measures creative and media effectiveness while uncovering deep consumer insights. Analysing real TV viewers’ engagement helps brands craft impactful messages, optimise campaigns, and decode consumer behaviour to drive smarter marketing strategies.
Creative Effectiveness
Measuring the ideal combination of creativity and strategy, developing compelling messages that have a lasting impact based on real TV viewers’ and real consumers’ engagement.
Campaign/Media Effectiveness
Unlock the potential of impactful campaigns and media strategies. Measure advertising effectiveness to identify the best-performing elements across different contexts, driven by genuine audience engagement.
Behavioral Insights
Discover the hidden patterns and motivations behind consumer decision-making to transform brand marketing strategies. Gain deep insights from authentic audience engagement, ensuring data-driven strategies that resonate with real viewers/consumers.