Conscious Measurement (Survey)
Creative Effectiveness:
To measure the perfect blend of creativity and strategy, crafting captivating messages that make a lasting impact. Orbit helps optimize the creative to stand out and shows how a brand’s advertising performs on a set of standard metrics, creates meaningful impressions, and drives brand growth in the short- and long-term. Learn from each advertisement to improve the brand’s performance and advise brands on what creative works and what does not for the brand’s target group and category.
Campaign/Media Effectiveness:
Unleash the Power of Effective Campaigns and Media Strategies. Assess the advertising effectiveness to learn which campaign elements work best for the brand in different contexts. Monitor the brand and understand how the brand’s campaign impacts brand performance.
Orbit delves into the effectiveness of campaigns (sponsorship, communication, in-content advertising, pricing and promotional communication, regional placement), messaging, channels, and expenditure to measure brand performance. Uncover valuable insights and opportunities for the brand. Orbit analyzes TV penetration and access, ensuring the messages reach the right audience.
Behavioral Insights, Customer Understanding:
Discover the hidden patterns and motivations that drive consumer behavior to decision-making and revolutionize brand marketing strategies. Insights to build deeper connections with consumers will give the brand the competitive edge to attract, engage, and thrive in today’s dynamic market to transform the business.
Nonconscious Measurement (NeuroScience)
Eyetracking Measurement
The method of monitoring and recording how respondents’ eyes move and where they focus when looking at different stimuli like ads, websites, or products. Eye Tracking measurement allows the brand to know what gets noticed and what is engaging about visual brand marketing.
Utilize the device’s built-in camera to monitor how respondents visually engage with products and brand communications.
Predicting how respondents interact visually with products and brand communications through predictive AI.
Attention Measurement
Measure how fast the specific stimuli like ads, websites, or products noticed by the respondents.
Utilize the device’s built-in camera to monitor respondents’ attention when engaging with specific stimuli.
Predictive AI predicts respondents’ attention duration to engage and interact with specific stimuli such as advertisements, websites, or products.
UX/CX Testing
Evaluating how respondents interact with a product or website to ensure it meets their needs and expectations. UX/CX testing helps identify usability issues, improve design, and enhance the overall user experience to convert more customers into buyers and advocates.
Encompasses various methods such as eye tracking measurement and attention measurement, resulting in net promoter score to understand and explore customer journey (including omni-app experiences), user experience analysis, emotional usability feedback, mobile and desktop website testing, mobile app testing to measure customer willingness to recommend a business to track performance across customer segments to make improvements to customer experience.
Predicting how respondents interact with a product or website to ensure it meets their needs and expectations by predictive AI.
Creative Testing
To measure how an ad will perform in the market and ensure it resonates with the target audience. Providing valuable insights to help optimize ad elements to enhance advertising performance, brand perception, and media placement.
AI Based:
Predicting how respondents interact with Ads or creative to see the performance of the ads by predictive AI. Enables brands to choose the best video to achieve their marketing objectives by quickly doing a pre-test by prediction test and selecting the best video compared to a benchmark of hundreds of advertisements to find specific strengths and weaknesses.
Panel Based:
Measure Video AD pre-testing (Attention, Perception, Emotions Evaluation, Branding, Impact on brand Image), Video AD post-evaluation, and Other Ad materials evaluation (print, OOH, Social media posts, banners etc).
Sentiment Analysis
It aims to determine the sentiment expressed in a creative, whether positive, negative, or neutral. Sentiment analysis is used to understand how the Ads impact the brand perception.
Panel Based:
Leverages device built-in cameras to measure changes in facial expressions coded to emotional involvement.
Implicit Testing
A psychological testing method designed to assess attitudes, beliefs, preferences, or biases that individuals may hold at an unconscious or automatic level toward brands and their marketing assets and communications. It measures thoughts and feelings that respondents may need to be made aware of or unwilling to report explicitly.
Panel Based:
Identifies the implicit link between objects and attributes and measures the strength of this connection. It relies on the speed of the response from the respondents to external stimuli influenced by priming.